Archives: المصطلحات

AI Search

Search experiences where a generative AI system answers the question directly, instead of or alongside a ranked list of links.

Generative Engine Optimization: making content and brands easier for AI systems to find, understand and cite in their answers.

Answer Engine Optimization: formatting content so it can serve as a direct answer in snippets, voice assistants and answer engines.

The share of tracked questions in which your brand appears — as a mention or a citation — in AI answers during a period.

Your brand name appearing in the text of an AI answer, with or without a link.

One of your pages shown as a source in an AI answer, as a link or source card.

Making a brand, its products and the relationships between them unambiguous to search engines and AI systems.

Retrieval-augmented generation: a pattern where a system retrieves passages from external sources and writes its answer based on them.

Standardized markup (such as Schema.org) that describes page content to machines and must match what users see.

Several pages on the same site competing for the same intent or query, splitting signals and weakening the best page.