What is AI Search? How it differs from traditional SEO
Understand the difference between classic search results and AI answers, what still matters in SEO, and how to start improving your visibility.
All resources
Practical guides, free resources and the latest AI Search news to help you grow.
What is GEO? A guide to visibility in AI answers
The practical basics of Generative Engine Optimization: what makes content citable, how to apply it to Arabic content and how to measure it.
How to measure your brand’s visibility in ChatGPT and Gemini
A practical method to choose questions, test them, record mentions and sources, compare competitors and build a recurring dashboard.
AI Mentions vs AI Citations vs AI Visibility: what each metric means
A clear explanation of each metric, how they relate, how to calculate them, and what to do when one is strong and another is weak.
How to prepare your site for AI Search: a practical readiness checklist
Six readiness areas — technical SEO, content, Entity SEO, structured data, internal linking and measurement — plus a way to prioritize fixes.
AI Search readiness checklist for your site
Review 50 essential checks covering technical SEO, content, entities, structured data, internal linking and AI visibility.
AI Search brand visibility tracking template
A ready template to track your brand across AI platforms, log mentions and citations, and compare competitors over time.
